In the US about 20% of the new cars are leased. Leasing is the process where you can 'rent' a new car for a typical 3 year period with an agreed upon usage like 30,000 Miles or 36,000 Miles. As an incentive, most car manufacturers throw in promotions and FREE maintenance during the lease period. For some people, the "FREE maintenance" factor itself can be a big motivator even though leasing ends up being expensive.